7 Blunders You Should Avoid When Creating a Business Logo Design

This
article therefore highlights some common mistakes that unprofessional logo
designers make. Let’s see what these blunders are.

1. Getting it Designed by a Freelancer

This
is the greatest mistake that businesses make. They do it in order to save a few
bucks. There are designers who work on a freelance basis, and worked on
insignificant projects. If such designers are hired to conceptualize your logo,
then the results are obvious!

Designing
a logo is not only about knowing how to work with Illustrator or Photoshop. It
is something beyond that. A designer has to possess outstanding creative skills
and imagination. A Freelancer with insignificant experience will not be able to
think ‘out of the box’.

2. A Logo Not Making Sense

Designing
a logo is not only about producing some artistic designs. It should make some
sense. A logo designed for a business should convey a definite meaning to the
targeted audience. A logo that doesn’t communicate the business message will
not be memorable. It will fail to bring instant brand recognition.

If
your logo doesn’t tell something about your company, then your brand will fail.
There are some designers who create business logos with hidden meanings. If these
hidden messages makes no sense to your customers, then all your designing
efforts goes to waste. Therefore, your logo should reflect the primary purpose
of your business.

3. Plagiarized Logos

This
is a blunder that is unpardonable and beyond acceptance. There are designers
who copy the style, elements and approach of a logo that already exists. They
imitate the logos of established brands, and call it their own creation! Avoid
hiring such designers who copy more and design less.

Your
logo should be able to differentiate itself from its competitors; else it won’t
be remembered by the people. It should stand out. Copied designs will weaken
the purpose of your business logo!

4. Cluttered Design

Another
grave mistake is creating a logo with too many elements. It implies integration
of several colors, graphics and fonts in your logo. If you use more than two
colors or multiple fonts in a single logo, it will not only look messy but also
confuse your audience.

Logos
that are too intricate will fail to communicate the main idea of your business.
If you consider the logos of famous brands, they are simple, clean and have
minimalist designs. These logos are devoid of complicated designs or graphics.

5. Messing Up With Font

The
success of a business logo depends on the apt use of fonts. Improper use of
font, type space and colors can mess up your brand message. It is the font that
will make or break your logo.

6. Improper Size

The
size of a logo differs from business to business. The greatest blunder in logo
designing is using the same size and dimensions for all business and industry
types. A logo that is suitable for a kid’s website might not match the taste of
a real estate site.

Each
industry is different, and therefore the logo size should be decided upon based
on the nature of the business.

7. Designing in Haste

There
are designers who rush on the design without having a complete understanding of
the client business. Designers also rush in order to meet tight deadlines. When
a logo is designed in haste, will produce some waste! This might sound very
rude, but it’s true.

Business
logos are not something that you play with. It should be designed with care and
require a designer’s attention and time. It is the first impression that
matters. If you are successful in creating the first impression, the logo will
be remembered by your customers.