When
you create a custom logo design you cant design it
according to your own wishes. Some logo designers love to design their clients
logo as per their aesthetic sense and compel the clients to accept their
design. What these designers forget is that a brand logo cant be successful, if
it does not appeal to the target audience.
You
can impress your client with your lecture, but your audience wont listen to
your technical explanation. They will see the company’s brand logo design and immediately judge your
design on the basis of beauty and relevance.
Therefore,
when you design a logo, you have to keep the target audience in your mind. Know
your target audience and make sure that they love your design.
Some
of your clients may help you recognize your target audience, but in most of the
projects, you have to identify the target market. Learn what elements your
audience wants to see in the logo and incorporate those elements to make your
logo design successful.
Here
are some guidelines that will help you design a customer oriented logo.
1.
Evaluate
the Sector– To know your target audience; you
first need to know your clients business sector. For instance, if your client
is in automobile industry, then you have to increase your automobile industry
knowledge. This will help you understand what symbols, colors and fonts are
appropriate for car industry.
You
can also study the logo designs of other famous automobile companies and find
the essential elements. For example, if you check the logos of famous car
companies like Nissan, Volkswagen and Audi, you will be surprised to see that
all of them use a circle in their logo design.
2.
Analyze
Rival Companies– Once your overall sector study is
completed, you should focus on the leading players of your clients industry.
Analyze the elements in their logo and try to understand what makes their logo
so popular.
For
instance, if your client is in soft drink business, then you can study Coca
Cola and Pepsi logo and use the positive elements of their logo in your logo
design.
3.
Assess
Demographic Attributes– You need to know your target
audience properly to design an effective logo. Therefore, you must study the age, gender, race, income etc. of your target
consumers. Depending upon these informations, you can shape up your logo
design.
For instance, the target audience of Toys r us is kids and
they have designed their logo keeping the target audience in mind.
4.
Examine
Psychological Attributes– Apart from the demographic
details; you must have a good understanding of your audiences psychology as
well. Take a survey to understand your target customers psychological traits,
such as, values, attitudes, lifestyle pattern etc.
For
instance, if you are designing the logo of a religious organization, then you
must realize the beliefs of your target audience. Otherwise, your logo may hurt
their feelings and create a controversy.
5.
Put
Your Logo through a Trial Run– You should not
release your logo without a trial run. Before you show the final logo design to
your target consumers, show it to a group of people and take their feedback. If
this group gives you positive feedback, then you can reveal the logo to your entire
audience.
Whether
you are selling products or designing a logo, your target audience is always
the king. When you show the final logo design to your client, explain him how
the logo will help him attract his target audience
, and he will happily accept
your design.
