With
stock and clip-art logos, the branding quality has recently witnessed a
downward curve. Amateurish designers undermine the importance of a logo to a
company. Be it small or big, every enterprise should have a well designed logo
to create a positive image. A brand logo design is
nothing but the face of a company, and therefore it should be designed meticulously.
A brand logo should be something that looks fine in all
mediums and sizes. Be it on billboards or a T-shirt, it should look the same. If
you want to get your company brand logo designed, then hire the
services of a knowledgeable and experienced designer. Additionally keep these
points in mind:
Thinking
of a unique name can be fun.
Know
the target audience of the client business. It will help you to think of ideas
and take the design forward. You also need to do a detailed research on the
marketing strategy of the brand you are designing for.
Research
includes everything from font choice to the income, gender and habits of the
target group.
Designing
a unique logo is not just about creating artistic symbol and fonts. Instead, it
is all about making the right impact in the customers psyche. A logo created
for enhancing the brand image should reflect the true essence of the business.
Only aesthetics wont make a mark!
You
have to focus on the targeted market to understand the type of fonts that
matches with the business. You should study the fonts that are used by your
clients competitors, and understand why such fonts are preferred.
To
get ideas and inspiration, you can refer to inspirational sites.
People
remember simple and easy to understand designs than something too abstract or
hard to fathom! While designing for a brand, apply the principle of KISS, i.e. keep it simple, stupid!
Color
is added based on color psychology. Consider the color blue. Why an electronics
firm uses blue in their logo like Samsung or Nokia? Blue represents calmness,
trustworthiness and professionalism. It has a corporate look and feel. This is
the primary reason why companies use blue in their logo.
Thus
,
a logo created for a brand should be simple and attractive to make the right
impact in the minds of the targeted audience.
