Being successful in your
chosen field depends largely on the image you have. If you were able to build
an identity that speaks of hard core professionalism and expertise, then you
would definitely stay in your business for many years to come.
And it all boils down to
who you are and how you would want to be known as when you present your marketing
tools to your customers and prospects.
What your customers and
potential clients see in your promotional print tools is what leaves that
positive mark. Your brand and identity rely on the first impression that your
professionally designed custom business cards or business letterhead provide
your clients. Hence, it is crucial that you make a great first impression. It
is therefore important that your aim for your print materials should be able to
convey an identity way beyond that of your design and message.
Two of the most basic
identity system package that any business should have is your custom business
cards and your letterhead. This is where your clients would see your logo and
hence, the kind of image that you would want to communicate.
One of the most crucial
elements when designing your identity system package is to learn your business
inside and out. Everything there is to know about your business and your particular
niche you should be able to convey. If you know your business inside out, you
would be able to provide a successful system.
Here are a few questions
you need to answer when preparing for your identity system package so that you
can get the most from it:
1 What kind of
business do you have? Do you have a niche?
2 What are your
products and services?
3 How many years have
you been operating? How long have you been
doing it?
4 Do you have
competitors? If so, who are they?
5 Who is your target
market?
6 How do your target
clients see your business? What about the industry are you in?
7 What is the purpose
of your identity system?
8 Do you intend to
focus on a particular group of your target
market?
When you are done
answering these questions
, you can now put forward the identity you would want
your clients and prospective customers to retain in their minds. Putting your
best foot forward surely helps in creating that positive image of your business
to your clients.
