Branding BLOG

Sports Logos As Marketing Tools Sports Logos As Marketing Tools Professional sports teams as well as colleges and universities use their respective logos as a way of marketing their team or institution to the rest of the world. These marketing efforts take place in a number of different ways, and have been proven effective time

The Strategy Is the Brand The Strategy Is the Brand About 95% of what executives in competing companies do is pretty much the same all around. This is good management. If you are CEO’ing a wireless communication services provider, you strive to put up an advanced technological infrastructure with a promising future, cool end-user phones,

Differences between Marketing and Advertising Differences between Marketing and Advertising Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand

The Keys to a Great Logo The Keys to a Great Logo Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element

How Important it is to Have a Professional Logo Design for Your Business? How Important it is to Have a Professional Logo Design for Your Business? There are a lot of things that contribute towards the success of a business. Having a good quality product doesn’t necessarily assure the success of a business. To build

The Long Term Benefits From Pay Per Click Advertising The Long Term Benefits From Pay Per Click Advertising The long term benefits from pay per click advertising. Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now