The Keys to a Great Logo The Keys to a Great Logo Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element […]
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How Important it is to Have a Professional Logo Design for Your Business? How Important it is to Have a Professional Logo Design for Your Business? There are a lot of things that contribute towards the success of a business. Having a good quality product doesn’t necessarily assure the success of a business. To build
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The Long Term Benefits From Pay Per Click Advertising The Long Term Benefits From Pay Per Click Advertising The long term benefits from pay per click advertising. Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now
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The Role of the Business Model and Strategy for Business The Role of the Business Model and Strategy for Business People will always stress that having a well researched business plan is key before you start your business. Although creating a business plan is often an important step in the evolution of a business, particularly
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Tips and Ideas for a Corporate Identity Makeover Tips and Ideas for a Corporate Identity Makeover Corporate identities are very important in this competitive world of ours. It is through the corporate identity that the core values of an organization are identified. It is not only the big companies that need corporate identity; the small
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Designing websites like designing buildings, architects must combine technical know how with creative flair, and the process of designing websites is very similar. Engineers are continuously confronted with the real-world constraints of tight schedules and limited resources. Designing websites is a creative process and it is not easy at all to get started if a
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”; Developing an online brand can be much like assuming a new identity, which in many ways is exactly the case. It is not so much who you or your business ‘was’ but what you want them to ‘be’ and it is solely up to you to firmly establish your new identity through the brand
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”; For those of you who are not aware, Online Reputation Management is the process of a company protecting their reputation and brand on the Internet. Example of this would be Bank of America who ended up buying some domains that have their CEOs name incited them and contain words like blow, scam, fraud and
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Custom boxes with logos are playing an important role in the marketing and promotion of the brand. The logo of the company should be designed in a unique way in order to grab the attention of the buyers. However, printing logo on the custom boxes is also contributing to increased brand awareness. Also, it is
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Building Brand Awareness Through Tradeshowsby Susan Friedmann, CSP Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria: 1.
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