Branding BLOG

Since its inception, USAID has worked in cooperation with U.S. and international partners to improve conditions for people around the world. While these partnerships have long been key to USAID’s success, this strategy has never been more important than now. Economic growth is key to transforming the developing world. It is the only way for […]

logo is the image which represents a company or its product. Its function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity. So what makes a “good” logo? Most people would answer “I just know it when

Advertising is one of the most important components of any and every business strategy. Every business needs to adopt some advertising strategy or the other to make its brand popular and “known” to the masses. Conventional forms of advertising like billboard advertising, media ads and banners are not underestimated. But in this age, market researches

Here’s another definition from Wikipedia that goes a little more in-depth into all of the facets of a brand: In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. It also

No matter the time of year, going out for the evening whether for dinner, drinks, dancing or just a movie, fresh looking skin is desirable. Even if you have worked all day at home or the office, when it comes time to present yourself at night, you want to look fresh, vibrant and well rested.

Till the time a brand is known it will not have any customers. This is the reason why every organisation today looks up to conventional advertising to popularise their product. And advertising is quite a great option in terms of providing exposure. Conventional form of advertising might be quite powerful in terms of getting you

So… how have you been building your brand lately? Now, I’m writing this in my best Barry White voice… “How’s your Brand Lo-o-o-o-o-ve, baby?” It may sound obvious, but increase Brand Love by branding better. Branding your business better will help you increase awareness, attractiveness, and affection of your prospects (so they become customers), current

The most important part of your business image is your “brand”. Brands become an integral part of your customer’s expectation set. Your customers are more likely to return for repeat business if they are able to associate positive attributes to your business. You want your customers to see your brand, and immediately recognize it as