Branding BLOG

Till the time a brand is known it will not have any customers. This is the reason why every organisation today looks up to conventional advertising to popularise their product. And advertising is quite a great option in terms of providing exposure. Conventional form of advertising might be quite powerful in terms of getting you […]

So… how have you been building your brand lately? Now, I’m writing this in my best Barry White voice… “How’s your Brand Lo-o-o-o-o-ve, baby?” It may sound obvious, but increase Brand Love by branding better. Branding your business better will help you increase awareness, attractiveness, and affection of your prospects (so they become customers), current

The most important part of your business image is your “brand”. Brands become an integral part of your customer’s expectation set. Your customers are more likely to return for repeat business if they are able to associate positive attributes to your business. You want your customers to see your brand, and immediately recognize it as

With stock and clip-art logos, the branding quality has recently witnessed a downward curve. Amateurish designers undermine the importance of a logo to a company. Be it small or big, every enterprise should have a well designed logo to create a positive image. A brand logo design is nothing but the face of a company,

February 12, brought together global industry 500 exhibiting companies, “the Eighth Guangzhou International Automobile modification services industry exhibition in Guangzhou perfect curtain call. Show, the exhibitors have been offering the latest products and services, hoping to win the development of the industry initiative, made a good start. As the leader of China’s auto electronics industry,

But you want to make sure that the logo you decide on will work well. Many business owners make the mistake of basing their logo choices on their personal preferences. But your ‘likes’ should have very little to do with your logo design. Before I go into why this is the case, let me tell

With advances in technology, it is true that promoting your page or brand can be done with many ways and methods such as social media marketing, SEO marketing or email marketing and so on to get brand or website awareness and the advertisement depend on collecting list building, engagement,visibility or awareness. It is obvious that

Without a nonprofit positioning statement, your organization is susceptible to a range of communications problems. Your inconsistent communications will be far more likely to confuse your stakeholders. You’ll be mistaken for other organizations doing similar work more often. And, a single negative story in the media could suddenly become the primary association people have with