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Tracking Brand ROI

Brand ROI or Return on Investment is a measure of how much a company is able to profit from the use of a brand when marketing its products or services. A brand can be a name, design, term, or symbol that is a label of ownership. A brand can become a very important asset for

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Nine Must-Do Positioning Steps

Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers? The best positioning strategy for professional service firms is to build trust by giving away valuable information. That’s why professional service firm marketing works best when it demonstrates expertise by educating prospects,

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