Branding BLOG

Buzz marketing, also known as ‘word-of-mouth marketing’ ‘guerilla marketing’ or ‘stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand with no overt advertising. Nirmalya Kumar, professor of marketing, director of center for marketing […]

When you create a custom logo design you can’t design it according to your own wishes. Some logo designers love to design their clients’ logo as per their aesthetic sense and compel the clients to accept their design. What these designers forget is that a brand logo can’t be successful, if it does not appeal

A business identity is something incredible that every small or large business should comprise, and is fundamentally the actions a company takes to control how it is supposed by its clients. A part of the company design facet of company identity is represented by a custom logo design, which is effectively a graphical image of

When you need to make sure that you have a successful and roaring business venture you need to also make sure that you first create a brand out of it. With the help of a brand name, you can be sure to get more noticed among your target audiences. The way in which your brand

Being successful in your chosen field depends largely on the image you have. If you were able to build an identity that speaks of hard core professionalism and expertise, then you would definitely stay in your business for many years to come.   And it all boils down to who you are and how you

‘Identity theft’ is a very common in human world.  Mostly the people from the affluent society, the political leaders, administrators, business magnets etc are the most common victims of identity theft.  Interestingly the problem of identity theft is very common in animal world also.    Identity theft means someone steals the identity of someone in

Corporate videos bring a touch to your marketing aspect. I have seen brands who are telling a compelling story in a more concise way. Here are some advantages to using corporate video for your brands. Videos are a fun way to describe your products and services. While TV and radio advertisements are restricted to 30

I actually found a great deal of services. Surprisingly, there were what if you services provided free online logo designs. I was actually quite surprised. One of the best I have found is cool text. This is an online logo design provider that can issue a simple yet elegant logo designs. The process is pretty

How can a professionally designed logo drive sales for your business? How can a logo benefit your business? What is the process to develop the correct logo for your business? Logo design is an important element in the development of any business, company or brand. A logo is a graphic symbol or icon that is

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