The Celebrity Branding Playbook: How Stars Shape Culture, Commerce, and Consumers
From Beyoncé to Emma Chamberlain, today’s celebrities aren’t just influencing culture—they’re building business empires. This playbook unpacks how stars leverage their personas across beauty, tech, fashion, and more to drive commerce, shape public perception, and cultivate loyalty. Dive into the strategy behind fame’s evolution from spotlight to sustainable, multi-industry branding powerhouse.
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