Star Power: Inside the World of Celebrity Branding and Its Influence on Global Industries
From Rihanna’s Fenty empire to George Clooney’s billion-dollar tequila, celebrity branding has become a powerhouse reshaping industries worldwide. Stars aren’t just selling products—they’re building lifestyle ecosystems, blending fame, authenticity, and strategy to influence what we wear, eat, and believe. Discover how today’s icons transform personal brand into cultural and commercial dominance.