Building a Strong Local Brand: The Power of Local Branding and Local SEO

Imagine you’re strolling down Main Street and walk into a cozy bakery. There’s a chalkboard sign outside with a clever pun about sourdough, the staff greets you by name, and you notice a flier for a fundraiser at the local school. You mention the spot to a friend, and they say, “Oh, I’ve seen it all over Instagram!” This isn’t just coincidence—it’s local branding done right.